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Our Rating

User Ratings & Reviews


  • A leading market research company seeking US-based Latinos
  • Take surveys about products and issues important to the Latino community
  • High pay per survey taken vs. industry averages
  • Get rewarded even if disqualified from a survey
  • Surveys available in English and Spanish


Cada Cabeza only accepts US-based Latinos for their paid surveys. If this is you, all you need to do is answer a few basic questions to confirm your eligibility. You will then be asked to complete a short online profile so a personalized account can be created for you.

Rewards Summary

Surveys tend to pay a bit higher than usual, as Hispanics are a highly sought after demographic. The system is based on points, where 1,000 points equals $5. Expect to receive anywhere between 100-500 points per survey, depending upon length. You will be made aware of the length of survey and reward before taking, which is always nice.

As an added bonus, Cada Cabeza offers a referral bonus for each member you refer. They will reward you with 80 points per confirmed member sign-up.

Redemption & Processing

Redeeming your points is simple and by check only. Once you reach 1000 points ($20), you’ll be able to request a check that you should receive in 2-4 weeks. Simply login to your account and go to “My Points” to request your check once you’ve hit the payout threshold.

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Customer Support

Customer service via email is fast and courteous. Expect to get a response within 24 hours of your inquiry.


Cada Cabeza is truly outstanding, but one thing users have complained about is the lack of surveys. Most users report receiving only about four a month. Some users may experience this, while others may get much more. It all depends on the group of people they are looking for.

Some users have reported it taking a few months to cash out, while others have cashed out in only days. In short, it’s a bit of luck of the draw on how many surveys you’ll receive.

More Details

Cada Cabeza is owned and operated by the prestigious market research firm GFK. If you are not Latino, you can join their other US-based program, ask GFK.

Closing Thoughts

Cada Cabeza is a legit paid survey program and is an ideal way for Latinos living in the US to make extra money. Surveys are relatively short for the payout you’ll receive and most users will be able to cash out in only a few weeks. The surveys are both engaging and interesting. The redemption process is simple, and you’ll get paid for what surveys you take…no scams like some other sites.

If you decide to join, be sure to fill out your profile in full to ensure you’ll receive a greater amount of surveys and won’t get disqualified as often. If you’re a Latino, you should take advantage of this lucrative program and sign up immediately!

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Official Description

Here’s a summary from the official Cada Cabeza website.

The Latino community in the US is growing and changing, and listening to our voices is important to everyone who wants to understand the U.S. better. This includes policymakers, academics, product manufacturers, service providers, retailers, and non-profit groups – all of whom are interested in understanding the evolving interests of Latinos in this country. And that’s what Cada Cabeza™ is all about.

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Reviews of Cada Cabeza

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Cada Cabeza is operated by:

GfK Custom Research North America

  • 75 Ninth Avenue, 5th Floor
  • New York, NY 10011

How to contact Cada Cabeza: