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User Ratings & Reviews


  • Automatically receive gift card codes once you hit $5
  • Professional and highly focused surveys on households with children
  • Receive multiple paid surveys monthly
  • Help make products better and safer for children


As a first step in joining the Know-It-All panel, some basic information will be required. Specifically, a few questions about you, your household, and your child or children.

After you are approved to become a panelist, you will receive regular emails with links to surveys.

Rewards Summary

In exchange for your time and opinions, you will earn points for each survey. You’ll receive up to 500 points for finishing surveys you qualify for. These points are accumulated and then automatically converted to digital gift codes that can be used like cash. You also may occasionally receive high-paying focus groups.

Redemption & Processing

Every time you accumulate 500 points, you will receive a $5 Tango Card gift code. Your gift code will be emailed to you automatically, so you never have to worry about requesting your rewards. Of course you can opt to hold off until you reach a higher cash out level.

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This is a great program, but unfortunately registration is only open every so often. Obviously, Know-It-All isn’t for everyone, as they’re only looking for users with children 6-12.

Closing Thoughts

Know-It-All is operated by Smarty Pants, a leader in market research for children, so you can count on taking polished surveys that don’t waste your time and pay well. With a low cash-out threshold of only $5 and instant transfer of e-gift codes when you cash out, this program has a lot going for it.

If you are a parent of a child ages 6-12, you should join this panel right away. Be sure to sign up as soon as possible as membership here is at a premium and spots fill fast.

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Official Description

Here’s a summary from the official Know-It-All website.

We’d love for you to become a member of the Smarty Pants Know-It-All panel! Throughout the year, we send our participants online surveys on a variety of topics, from toys and games, to education, to travel, to restaurants. And sometimes there are opportunities to participate in focus groups, webcam surveys, one-on-one interviews or other types of research.

While our surveys are designed to be fun, they also play a very important role in the decision our clients will make about their businesses. So we ask that you only become a member if you are eager to give honest feedback that will help businesses improve their products and services.

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Know-It-All is operated by:

Vision Critical

  • 436 Lafayette St.
  • New York, NY 10003