At-a-Glance Comparison

Get a look at the differences between Focus Group and National Consumer Panel with this overview of their features and benefits.

Focus GroupNational Consumer Panel
Focus Group
  • Focus groups paying up to $200
  • Potential for 4-6 monthly invites for high-paying focus groups
  • Online, in-person, and phone surveys available
  • Operated by the Sago online community, a top-tier market research company
  • Opportunities for participating in a variety of research studies such as product testing, concept testing, and advertising research.
  • A chance to influence the development of new and services.
  • Flexible scheduling and weekend sessions available.
  • A comfortable and professional environment for in-person focus groups.
  • Opportunities to participate in online focus groups from the comfort of your home.
  • Quick and easy payment options, including cash, gift, PayPalli>
National Consumer Panel
  • Get rewarded for scanning your groceries and other purchases
  • Receive a free barcode scanner or use the app to scan products
  • Choose from a huge merchandise catalog when you redeem your points
  • Take surveys on a variety of topics to earn even more points
  • Get sweepstakes entries for your ongoing participation
  • Backed by market research leaders Nielsen and IRi
Focus Group Yes National Consumer Panel Yes
Focus Group No National Consumer Panel No
Focus Group No National Consumer Panel No
Focus Group No National Consumer Panel No
Focus Group No National Consumer Panel Yes
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Rating Comparison

Which is better, Focus Group or National Consumer Panel? See how their expert and user ratings compare.

Focus GroupNational Consumer Panel
Focus Group
[4.71/5]
National Consumer Panel
[4.79/5]
Focus Group
[4.25/5]
National Consumer Panel
[4.5/5]
Focus Group
[5/5]
National Consumer Panel
[4.25/5]
Focus Group
[5/5]

Read 43 Reviews

National Consumer Panel
[4.5/5]

Read 22 Reviews

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Rewards Comparison

Compare Focus Group rewards and National Consumer Panel rewards to see how their redemption options stack up.

Focus GroupNational Consumer Panel
Focus Group Yes National Consumer Panel Yes
Focus Group No National Consumer Panel No
Focus Group No National Consumer Panel No
Focus Group Yes National Consumer Panel No
Focus Group Yes National Consumer Panel No
Focus Group No National Consumer Panel No
Focus Group Yes National Consumer Panel No
Focus Group Yes National Consumer Panel No
Focus Group No National Consumer Panel Yes
Focus Group Yes National Consumer Panel Yes
Focus Group Yes National Consumer Panel Yes
Focus Group No National Consumer Panel No
Focus Group No National Consumer Panel Yes
Focus Group No National Consumer Panel Yes
Focus Group No National Consumer Panel No
Focus Group No National Consumer Panel No
Focus Group No National Consumer Panel No
Focus Group No National Consumer Panel No
Focus Group No National Consumer Panel Yes
Focus Group No National Consumer Panel Yes
Focus Group No National Consumer Panel No
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Opportunities Comparison

Compare how you can earn money with Focus Group and National Consumer Panel and find your next side hustle.

Focus GroupNational Consumer Panel
Focus Group No National Consumer Panel Yes
Focus Group No National Consumer Panel No
Focus Group Yes National Consumer Panel No
Focus Group No National Consumer Panel No
Focus Group No National Consumer Panel No
Focus Group No National Consumer Panel No
Focus Group No National Consumer Panel Yes
Focus Group No National Consumer Panel Yes
Focus Group Yes National Consumer Panel Yes
Focus Group Yes National Consumer Panel No
Focus Group No National Consumer Panel No
Focus Group No National Consumer Panel Yes
Focus Group No National Consumer Panel No
Focus Group No National Consumer Panel No
Focus Group No National Consumer Panel No
Focus Group No National Consumer Panel No
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Service & Snafus

Learn about customer service and potential issues with Focus Group and National Consumer Panel before you sign up.

Focus GroupNational Consumer Panel
Focus Group

Most users report an excellent experience with customer service when encountering a problem. You can expect a quick response if you're having problems.

National Consumer Panel

This program is backed by the Nielsen company so expect quick and courteous response if you run into any problems.

Focus Group

While there's no doubt that Sago is a completely legitimate and professional market research organization, they aren't the fastest to pay out, and qualifying for focus groups can be a bit difficult. This stems from the fact that focus groups are generally small in nature and very specific demographics are sought. While the company has some of the best pay-outs, you may find yourself receiving few invitations for these lucrative opportunities.

National Consumer Panel

Since scanning all of your purchases can be a bit tedious, some might consider the compensation from National Consumer Panel to be a bit low for the effort.

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Final Verdict

See our closing thoughts to help you decide if Focus Group or National Consumer Panel is better for you.

Focus GroupNational Consumer Panel
Focus Group

The prestigious Schlesinger Associates, a leading provider of market research opportunities for the last 40 years, operates Inspired Opinions. You can certainly expect a professional experience. That being said, to the average user this program is an all or none proposition. While focus groups are the crown jewel for increase your earning potential, they can be exceedingly difficult to qualify for due to limited size and the need for precise demographics when it comes to precise research. Although there may be some hurdles to overcome, there's no reason not to give Focus Group a shot. There's simply way too much upside to ignore this program.

National Consumer Panel

If you buy a lot of groceries and don't mind taking the time to scan them, National Consumer Program is a great way to earn a variety of rewards as well as sweepstakes entries. There's really no reason not to give this one a try. Might as well get paid for things you already buy, right?

If you stay diligent about scanning the products you buy, you will be eligible to rack up some great merchandise. It's also worth noting, that if you find NCP isn't for you, a prepaid shipping label is provided for you to send your scanner back. As of December 2015, you can now use their app which performs the same function as the scanner which eliminates the hassle of shipping if you change your mind.

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