At-a-Glance Comparison

Get a look at the differences between Focus Group and Ipsos with this overview of their features and benefits.

Focus Group Ipsos
Focus Group
  • Focus groups paying up to $200
  • Potential for 4-6 monthly invites for high-paying focus groups
  • Online, in-person, and phone surveys available
  • Operated by the Sago online community, a top-tier market research company
  • Opportunities for participating in a variety of research studies such as product testing, concept testing, and advertising research.
  • A chance to influence the development of new and services.
  • Flexible scheduling and weekend sessions available.
  • A comfortable and professional environment for in-person focus groups.
  • Opportunities to participate in online focus groups from the comfort of your home.
  • Quick and easy payment options, including cash, gift, PayPalli>
Ipsos
  • Tons of daily survey invites and earning opportunities (up to 10/day!)
  • Take surveys from your account dashboard, no waiting for invites
  • Average surveys pay $1, longer surveys can pay much more
  • Rewards based on survey length, not a set redemption value
  • Surveys on a wide variety of topics, usually take under 20 minutes to complete
  • Get points even if you’re screened out of a survey
  • You may receive invites for focus groups that pay $20/hour
  • Get sent free samples if you qualify and get points for your opinion
Focus Group Yes Ipsos Yes
Focus Group No Ipsos Yes
Focus Group No Ipsos No
Focus Group No Ipsos No
Focus Group No Ipsos No
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Rating Comparison

Which is better, Focus Group or Ipsos? See how their expert and user ratings compare.

Focus Group Ipsos
Focus Group
[4.71/5]
Ipsos
[4.68/5]
Focus Group
[4.25/5]
Ipsos
[4.5/5]
Focus Group
[5/5]
Ipsos
[4.5/5]
Focus Group
[5/5]

Read 31 Reviews

Ipsos
[4.5/5]

Read 18 Reviews

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Rewards Comparison

Compare Focus Group rewards and Ipsos rewards to see how their redemption options stack up.

Focus Group Ipsos
Focus Group Yes Ipsos No
Focus Group No Ipsos No
Focus Group No Ipsos No
Focus Group Yes Ipsos No
Focus Group Yes Ipsos No
Focus Group No Ipsos Yes
Focus Group Yes Ipsos No
Focus Group Yes Ipsos No
Focus Group No Ipsos No
Focus Group Yes Ipsos Yes
Focus Group Yes Ipsos Yes
Focus Group No Ipsos No
Focus Group No Ipsos Yes
Focus Group No Ipsos Yes
Focus Group No Ipsos No
Focus Group No Ipsos No
Focus Group No Ipsos No
Focus Group No Ipsos No
Focus Group No Ipsos Yes
Focus Group No Ipsos Yes
Focus Group No Ipsos No
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Opportunities Comparison

Compare how you can earn money with Focus Group and Ipsos and find your next side hustle.

Focus Group Ipsos
Focus Group No Ipsos No
Focus Group No Ipsos No
Focus Group Yes Ipsos Yes
Focus Group No Ipsos No
Focus Group No Ipsos No
Focus Group No Ipsos No
Focus Group No Ipsos No
Focus Group No Ipsos No
Focus Group Yes Ipsos Yes
Focus Group Yes Ipsos Yes
Focus Group No Ipsos No
Focus Group No Ipsos No
Focus Group No Ipsos No
Focus Group No Ipsos No
Focus Group No Ipsos Yes
Focus Group No Ipsos No
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Service & Snafus

Learn about customer service and potential issues with Focus Group and Ipsos before you sign up.

Focus Group Ipsos
Focus Group

Most users report an excellent experience with customer service when encountering a problem. You can expect a quick response if you're having problems.

Ipsos
Focus Group

While there's no doubt that Sago is a completely legitimate and professional market research organization, they aren't the fastest to pay out, and qualifying for focus groups can be a bit difficult. This stems from the fact that focus groups are generally small in nature and very specific demographics are sought. While the company has some of the best pay-outs, you may find yourself receiving few invitations for these lucrative opportunities.

Ipsos

Ipsos is a massive operation so sometimes customer service can get a bit backlogged along with reward redemption.

If you are primarily a mobile user this might not be the panel for you as the app as proven to be rather clunky and the site isn’t really optimized for mobile users.

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Final Verdict

See our closing thoughts to help you decide if Focus Group or Ipsos is better for you.

Focus Group Ipsos
Focus Group

The prestigious Schlesinger Associates, a leading provider of market research opportunities for the last 40 years, operates Inspired Opinions. You can certainly expect a professional experience. That being said, to the average user this program is an all or none proposition. While focus groups are the crown jewel for increase your earning potential, they can be exceedingly difficult to qualify for due to limited size and the need for precise demographics when it comes to precise research. Although there may be some hurdles to overcome, there's no reason not to give Focus Group a shot. There's simply way too much upside to ignore this program.

Ipsos

Ipsos is without doubt one of the most reliable panels in the industry. By far the best feature is the volume. You rarely have to wait for email invites to take surveys so you can pretty much earn much as much you like. Unlike many survey panels you may only receive 10 invites a month whereas with Ipsos you might get 10 in a day.

You won’t get rich taking the average surveys but that fact is more than compensated for in terms of volume. Keep in mind, if Ipsos happens to be looking for someone in your particular demographic you could be invited to take higher paying surveys up to $95 or invited to online focus groups.

With all of the advantages of being an Ipsos member and number of earning opportunities, Ipsos needs to be part of your survey taking strategy. Why not join today?

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