At-a-Glance Comparison

Get a look at the differences between Consumer Opinion Institute and Focus Group with this overview of their features and benefits.

Consumer Opinion InstituteFocus Group
Consumer Opinion Institute
  • Get paid up front for regular mail surveys
  • Earn $1-$5 per survey
  • Surveys via snail mail and online
  • Never get disqualified from any survey
  • Operated by TNS, a leading global market research company
Focus Group
  • Focus groups paying up to $200
  • Potential for 4-6 monthly invites for high-paying focus groups
  • Online, in-person, and phone surveys available
  • Operated by the Sago online community, a top-tier market research company
  • Opportunities for participating in a variety of research studies such as product testing, concept testing, and advertising research.
  • A chance to influence the development of new and services.
  • Flexible scheduling and weekend sessions available.
  • A comfortable and professional environment for in-person focus groups.
  • Opportunities to participate in online focus groups from the comfort of your home.
  • Quick and easy payment options, including cash, gift, PayPalli>
Consumer Opinion Institute Yes Focus Group Yes
Consumer Opinion Institute No Focus Group No
Consumer Opinion Institute No Focus Group No
Consumer Opinion Institute No Focus Group No
Consumer Opinion Institute No Focus Group No
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Rating Comparison

Which is better, Consumer Opinion Institute or Focus Group? See how their expert and user ratings compare.

Consumer Opinion InstituteFocus Group
Consumer Opinion Institute
[4.5/5]
Focus Group
[4.71/5]
Consumer Opinion Institute
[4.5/5]
Focus Group
[4.25/5]
Consumer Opinion Institute
[4.5/5]
Focus Group
[5/5]
Consumer Opinion Institute
[5/5]

Read 4 Reviews

Focus Group
[5/5]

Read 32 Reviews

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Rewards Comparison

Compare Consumer Opinion Institute rewards and Focus Group rewards to see how their redemption options stack up.

Consumer Opinion InstituteFocus Group
Consumer Opinion Institute Yes Focus Group Yes
Consumer Opinion Institute No Focus Group No
Consumer Opinion Institute No Focus Group No
Consumer Opinion Institute No Focus Group Yes
Consumer Opinion Institute No Focus Group Yes
Consumer Opinion Institute No Focus Group No
Consumer Opinion Institute No Focus Group Yes
Consumer Opinion Institute No Focus Group Yes
Consumer Opinion Institute No Focus Group No
Consumer Opinion Institute No Focus Group Yes
Consumer Opinion Institute No Focus Group Yes
Consumer Opinion Institute No Focus Group No
Consumer Opinion Institute No Focus Group No
Consumer Opinion Institute No Focus Group No
Consumer Opinion Institute No Focus Group No
Consumer Opinion Institute No Focus Group No
Consumer Opinion Institute No Focus Group No
Consumer Opinion Institute No Focus Group No
Consumer Opinion Institute No Focus Group No
Consumer Opinion Institute No Focus Group No
Consumer Opinion Institute No Focus Group No
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Opportunities Comparison

Compare how you can earn money with Consumer Opinion Institute and Focus Group and find your next side hustle.

Consumer Opinion InstituteFocus Group
Consumer Opinion Institute No Focus Group No
Consumer Opinion Institute No Focus Group No
Consumer Opinion Institute No Focus Group Yes
Consumer Opinion Institute No Focus Group No
Consumer Opinion Institute No Focus Group No
Consumer Opinion Institute No Focus Group No
Consumer Opinion Institute No Focus Group No
Consumer Opinion Institute No Focus Group No
Consumer Opinion Institute Yes Focus Group Yes
Consumer Opinion Institute No Focus Group Yes
Consumer Opinion Institute No Focus Group No
Consumer Opinion Institute No Focus Group No
Consumer Opinion Institute No Focus Group No
Consumer Opinion Institute No Focus Group No
Consumer Opinion Institute No Focus Group No
Consumer Opinion Institute No Focus Group No
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Service & Snafus

Learn about customer service and potential issues with Consumer Opinion Institute and Focus Group before you sign up.

Consumer Opinion InstituteFocus Group
Consumer Opinion Institute

Backed by global market research company TNS, Consumer Opinion Institute has an extensive background in customer service and responds to any inquiries very quickly.

Focus Group

Most users report an excellent experience with customer service when encountering a problem. You can expect a quick response if you're having problems.

Consumer Opinion Institute

This could almost be considered a positive, but it can be extremely difficult to join Consumer Opinion Institute. Their clients demand very specific information from particular demographics, so you kind of have to be lucky if you happen to fall into one of the groups being accepted.

It should also be noted that no one is getting rich from this program as you'll generally receive only about three surveys per month. However, you will receive this consistently, so you can depend on the supplemental income.

Focus Group

While there's no doubt that Sago is a completely legitimate and professional market research organization, they aren't the fastest to pay out, and qualifying for focus groups can be a bit difficult. This stems from the fact that focus groups are generally small in nature and very specific demographics are sought. While the company has some of the best pay-outs, you may find yourself receiving few invitations for these lucrative opportunities.

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Final Verdict

See our closing thoughts to help you decide if Consumer Opinion Institute or Focus Group is better for you.

Consumer Opinion InstituteFocus Group
Consumer Opinion Institute

Consumer Opinion Institute is a favorite among veteran survey takers. The company is 100% above board and pays you cash in the mail BEFORE taking the survey. With all the games some survey companies play with payment this policy is a refreshing change of pace and has engendered 1000's of loyal members.

Although you won't make a ton of money with COI, you know you'll be paid upfront. Combine that with the fact you'll never be disqualified from a survey because of their extensive screening process; joining this program is a no-brainer.

Focus Group

The prestigious Schlesinger Associates, a leading provider of market research opportunities for the last 40 years, operates Inspired Opinions. You can certainly expect a professional experience. That being said, to the average user this program is an all or none proposition. While focus groups are the crown jewel for increase your earning potential, they can be exceedingly difficult to qualify for due to limited size and the need for precise demographics when it comes to precise research. Although there may be some hurdles to overcome, there's no reason not to give Focus Group a shot. There's simply way too much upside to ignore this program.

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