At-a-Glance Comparison

Get a look at the differences between ask GfK and Focus Group with this overview of their features and benefits.

ask GfKFocus Group
ask GfK
  • Special survey opportunities for Android and IOS users
  • Survey points never expire
  • Special "Prize Wheel" game you can play for extra rewards
  • Surveys pay between 100-200 points ($1.00-$2.00) each
  • Get a 150 point ($1.50) instant sign-up bonus
  • Founded in 2005, with a A+ rating from the BBB
Focus Group
  • Focus groups paying up to $200
  • Potential for 4-6 monthly invites for high-paying focus groups
  • Online, in-person, and phone surveys available
  • Operated by the Sago online community, a top-tier market research company
  • Opportunities for participating in a variety of research studies such as product testing, concept testing, and advertising research.
  • A chance to influence the development of new and services.
  • Flexible scheduling and weekend sessions available.
  • A comfortable and professional environment for in-person focus groups.
  • Opportunities to participate in online focus groups from the comfort of your home.
  • Quick and easy payment options, including cash, gift, PayPalli>
ask GfK Yes Focus Group Yes
ask GfK Yes Focus Group No
ask GfK No Focus Group No
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ask GfK No Focus Group No
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Rating Comparison

Which is better, ask GfK or Focus Group? See how their expert and user ratings compare.

ask GfKFocus Group
ask GfK
[4.3/5]
Focus Group
[4.71/5]
ask GfK
[4/5]
Focus Group
[4.25/5]
ask GfK
[4.75/5]
Focus Group
[5/5]
ask GfK
[4.5/5]

Read 30 Reviews

Focus Group
[5/5]

Read 44 Reviews

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Rewards Comparison

Compare ask GfK rewards and Focus Group rewards to see how their redemption options stack up.

ask GfKFocus Group
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ask GfK No Focus Group No
ask GfK No Focus Group No
ask GfK No Focus Group No
ask GfK No Focus Group No
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Opportunities Comparison

Compare how you can earn money with ask GfK and Focus Group and find your next side hustle.

ask GfKFocus Group
ask GfK No Focus Group No
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ask GfK No Focus Group Yes
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ask GfK Yes Focus Group Yes
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ask GfK No Focus Group No
ask GfK No Focus Group No
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Service & Snafus

Learn about customer service and potential issues with ask GfK and Focus Group before you sign up.

ask GfKFocus Group
ask GfK

ask GfK is known for their quick responses to any potential problems. It's easy to start a support ticket directly from their web site. Just log in to your account and follow the support tab to submit an inquiry directly to their customer service department. You will usually have a reply within one business day.

Focus Group

Most users report an excellent experience with customer service when encountering a problem. You can expect a quick response if you're having problems.

ask GfK

The biggest complaint about the ask GfK survey program is the lack of earning opportunities. On one hand, you won't be bombarded with tons of invites, but don't expect to break the bank either. In an average month, you will only have about five opportunities to complete surveys.

Focus Group

While there's no doubt that Sago is a completely legitimate and professional market research organization, they aren't the fastest to pay out, and qualifying for focus groups can be a bit difficult. This stems from the fact that focus groups are generally small in nature and very specific demographics are sought. While the company has some of the best pay-outs, you may find yourself receiving few invitations for these lucrative opportunities.

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Final Verdict

See our closing thoughts to help you decide if ask GfK or Focus Group is better for you.

ask GfKFocus Group
ask GfK

ask GfK has a global footprint and has grown to become a leader in conducting market research for some of the most reputable Fortune 500 brands. Unfortunately, the survey invites are just not enough in terms of value to make GFK a consistent earning source.

If you already belong to a ton of other survey programs, you don't need to be worried about this program flooding your inbox. You can also be sure that if you do get survey invitations from ask GfK, you will qualify 9 times out of 10. GfK is a handy program to have in your arsenal, especially if you're taking a more long term approach to your survey taking.

Focus Group

The prestigious Schlesinger Associates, a leading provider of market research opportunities for the last 40 years, operates Inspired Opinions. You can certainly expect a professional experience. That being said, to the average user this program is an all or none proposition. While focus groups are the crown jewel for increase your earning potential, they can be exceedingly difficult to qualify for due to limited size and the need for precise demographics when it comes to precise research. Although there may be some hurdles to overcome, there's no reason not to give Focus Group a shot. There's simply way too much upside to ignore this program.

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