At-a-Glance Comparison

Get a look at the differences between ask GfK and Consumer Opinion Institute with this overview of their features and benefits.

ask GfKConsumer Opinion Institute
ask GfK
  • Special survey opportunities for Android and IOS users
  • Survey points never expire
  • Special "Prize Wheel" game you can play for extra rewards
  • Surveys pay between 100-200 points ($1.00-$2.00) each
  • Get a 150 point ($1.50) instant sign-up bonus
  • Founded in 2005, with a A+ rating from the BBB
Consumer Opinion Institute
  • Get paid up front for regular mail surveys
  • Earn $1-$5 per survey
  • Surveys via snail mail and online
  • Never get disqualified from any survey
  • Operated by TNS, a leading global market research company
ask GfK Yes Consumer Opinion Institute Yes
ask GfK Yes Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
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Rating Comparison

Which is better, ask GfK or Consumer Opinion Institute? See how their expert and user ratings compare.

ask GfKConsumer Opinion Institute
ask GfK
[4.3/5]
Consumer Opinion Institute
[4.5/5]
ask GfK
[4/5]
Consumer Opinion Institute
[4.5/5]
ask GfK
[4.75/5]
Consumer Opinion Institute
[4.5/5]
ask GfK
[4.5/5]

Read 30 Reviews

Consumer Opinion Institute
[5/5]

Read 4 Reviews

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Rewards Comparison

Compare ask GfK rewards and Consumer Opinion Institute rewards to see how their redemption options stack up.

ask GfKConsumer Opinion Institute
ask GfK Yes Consumer Opinion Institute Yes
ask GfK Yes Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
ask GfK Yes Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
ask GfK Yes Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
Click to Join

Opportunities Comparison

Compare how you can earn money with ask GfK and Consumer Opinion Institute and find your next side hustle.

ask GfKConsumer Opinion Institute
ask GfK No Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
ask GfK Yes Consumer Opinion Institute Yes
ask GfK No Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
ask GfK No Consumer Opinion Institute No
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Service & Snafus

Learn about customer service and potential issues with ask GfK and Consumer Opinion Institute before you sign up.

ask GfKConsumer Opinion Institute
ask GfK

ask GfK is known for their quick responses to any potential problems. It's easy to start a support ticket directly from their web site. Just log in to your account and follow the support tab to submit an inquiry directly to their customer service department. You will usually have a reply within one business day.

Consumer Opinion Institute

Backed by global market research company TNS, Consumer Opinion Institute has an extensive background in customer service and responds to any inquiries very quickly.

ask GfK

The biggest complaint about the ask GfK survey program is the lack of earning opportunities. On one hand, you won't be bombarded with tons of invites, but don't expect to break the bank either. In an average month, you will only have about five opportunities to complete surveys.

Consumer Opinion Institute

This could almost be considered a positive, but it can be extremely difficult to join Consumer Opinion Institute. Their clients demand very specific information from particular demographics, so you kind of have to be lucky if you happen to fall into one of the groups being accepted.

It should also be noted that no one is getting rich from this program as you'll generally receive only about three surveys per month. However, you will receive this consistently, so you can depend on the supplemental income.

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Final Verdict

See our closing thoughts to help you decide if ask GfK or Consumer Opinion Institute is better for you.

ask GfKConsumer Opinion Institute
ask GfK

ask GfK has a global footprint and has grown to become a leader in conducting market research for some of the most reputable Fortune 500 brands. Unfortunately, the survey invites are just not enough in terms of value to make GFK a consistent earning source.

If you already belong to a ton of other survey programs, you don't need to be worried about this program flooding your inbox. You can also be sure that if you do get survey invitations from ask GfK, you will qualify 9 times out of 10. GfK is a handy program to have in your arsenal, especially if you're taking a more long term approach to your survey taking.

Consumer Opinion Institute

Consumer Opinion Institute is a favorite among veteran survey takers. The company is 100% above board and pays you cash in the mail BEFORE taking the survey. With all the games some survey companies play with payment this policy is a refreshing change of pace and has engendered 1000's of loyal members.

Although you won't make a ton of money with COI, you know you'll be paid upfront. Combine that with the fact you'll never be disqualified from a survey because of their extensive screening process; joining this program is a no-brainer.

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