At-a-Glance Comparison

Get a look at the differences between Branded Surveys and Consumer Opinion Institute with this overview of their features and benefits.

Branded Surveys Consumer Opinion Institute
Branded Surveys
  • Lots of surveys typically paying 100-300 points (each point=$0.01)
  • Surveys are fast, usually you’ll spend 15 minutes max on a survey
  • Focus group invites which pay $25-$50 per hour!
  • Highly paid in home product testing (not always available)
  • Fast redemption, PayPal payment received as quickly as 48 hours
  • Daily polls that pay $.10 in just a click
  • Low cash out threshold of $10 via PayPal
  • Referral program that allows you to earn 15% of friends you refer
Consumer Opinion Institute
  • Get paid up front for regular mail surveys
  • Earn $1-$5 per survey
  • Surveys via snail mail and online
  • Never get disqualified from any survey
  • Operated by TNS, a leading global market research company
Branded Surveys Yes Consumer Opinion Institute Yes
Branded Surveys Yes Consumer Opinion Institute No
Branded Surveys Yes Consumer Opinion Institute No
Branded Surveys Yes Consumer Opinion Institute No
Branded Surveys Yes Consumer Opinion Institute No
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Rating Comparison

Which is better, Branded Surveys or Consumer Opinion Institute? See how their expert and user ratings compare.

Branded Surveys Consumer Opinion Institute
Branded Surveys
[4.71/5]
Consumer Opinion Institute
[4.5/5]
Branded Surveys
[4.75/5]
Consumer Opinion Institute
[4.5/5]
Branded Surveys
[4.5/5]
Consumer Opinion Institute
[4.5/5]
Branded Surveys
[4.5/5]

Read 114 Reviews

Consumer Opinion Institute
[5/5]

Read 4 Reviews

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Rewards Comparison

Compare Branded Surveys rewards and Consumer Opinion Institute rewards to see how their redemption options stack up.

Branded Surveys Consumer Opinion Institute
Branded Surveys No Consumer Opinion Institute Yes
Branded Surveys No Consumer Opinion Institute No
Branded Surveys No Consumer Opinion Institute No
Branded Surveys No Consumer Opinion Institute No
Branded Surveys No Consumer Opinion Institute No
Branded Surveys Yes Consumer Opinion Institute No
Branded Surveys No Consumer Opinion Institute No
Branded Surveys No Consumer Opinion Institute No
Branded Surveys Yes Consumer Opinion Institute No
Branded Surveys Yes Consumer Opinion Institute No
Branded Surveys Yes Consumer Opinion Institute No
Branded Surveys No Consumer Opinion Institute No
Branded Surveys Yes Consumer Opinion Institute No
Branded Surveys Yes Consumer Opinion Institute No
Branded Surveys No Consumer Opinion Institute No
Branded Surveys No Consumer Opinion Institute No
Branded Surveys No Consumer Opinion Institute No
Branded Surveys No Consumer Opinion Institute No
Branded Surveys No Consumer Opinion Institute No
Branded Surveys Yes Consumer Opinion Institute No
Branded Surveys No Consumer Opinion Institute No
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Opportunities Comparison

Compare how you can earn money with Branded Surveys and Consumer Opinion Institute and find your next side hustle.

Branded Surveys Consumer Opinion Institute
Branded Surveys Yes Consumer Opinion Institute No
Branded Surveys No Consumer Opinion Institute No
Branded Surveys No Consumer Opinion Institute No
Branded Surveys No Consumer Opinion Institute No
Branded Surveys Yes Consumer Opinion Institute No
Branded Surveys Yes Consumer Opinion Institute No
Branded Surveys No Consumer Opinion Institute No
Branded Surveys Yes Consumer Opinion Institute No
Branded Surveys Yes Consumer Opinion Institute Yes
Branded Surveys Yes Consumer Opinion Institute No
Branded Surveys No Consumer Opinion Institute No
Branded Surveys No Consumer Opinion Institute No
Branded Surveys No Consumer Opinion Institute No
Branded Surveys No Consumer Opinion Institute No
Branded Surveys Yes Consumer Opinion Institute No
Branded Surveys No Consumer Opinion Institute No
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Service & Snafus

Learn about customer service and potential issues with Branded Surveys and Consumer Opinion Institute before you sign up.

Branded Surveys Consumer Opinion Institute
Branded Surveys

Branded Surveys has a great reputation for getting back to their customers quickly and making sure your points don’t “disappear” which is the case with some panels. You can expect a response within 24 hours minimum to your inquiries.

Consumer Opinion Institute

Backed by global market research company TNS, Consumer Opinion Institute has an extensive background in customer service and responds to any inquiries very quickly.

Branded Surveys

Unfortunately, Branded Surveys does have a 2 week waiting period to approve your cash out. Once it is approved you will receive it quickly.

Survey disqualifications on Branded Surveys have been known to occur which is pretty standard across the industry. You are at least awarded 5-10 points if you are DQ’d.

Consumer Opinion Institute

This could almost be considered a positive, but it can be extremely difficult to join Consumer Opinion Institute. Their clients demand very specific information from particular demographics, so you kind of have to be lucky if you happen to fall into one of the groups being accepted.

It should also be noted that no one is getting rich from this program as you'll generally receive only about three surveys per month. However, you will receive this consistently, so you can depend on the supplemental income.

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Final Verdict

See our closing thoughts to help you decide if Branded Surveys or Consumer Opinion Institute is better for you.

Branded Surveys Consumer Opinion Institute
Branded Surveys

With a nice $1 sign-on bonus, solid paying surveys, and the potential to join highly lucrative focus groups joining Branded Surveys is a no-brainer. The best thing Branded Surveys has going for it is its proven track record on payments and transparency. If you want to take surveys and earn reasonable redemptions you can count on, Branded Surveys is a must-join.

Consumer Opinion Institute

Consumer Opinion Institute is a favorite among veteran survey takers. The company is 100% above board and pays you cash in the mail BEFORE taking the survey. With all the games some survey companies play with payment this policy is a refreshing change of pace and has engendered 1000's of loyal members.

Although you won't make a ton of money with COI, you know you'll be paid upfront. Combine that with the fact you'll never be disqualified from a survey because of their extensive screening process; joining this program is a no-brainer.

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